Understanding how each market sector can be identified and business developed is crucial and continues to be a key part of the support we provide to hoteliers. Advice is given with a focus on how to procure more profitable business. Areas of key interest can include:
Corporate
Local and regional corporate clients or even national and international accounts all require identification and factors such as volume, length of stay and day of week understood before entering into negotiations. Perhaps it’s a case of local construction developments that are bringing clients to the area or that the hotel needs to target transient travellers. We can offer support and advise on how to grow all of these segments.
Leisure
Are you targeting couples, are they empty nesters or young activity seekers? Whatever the segment we’ll help identify and support your approach and marketing activity. Maybe it’s the family market you’re after, whichever target segments are appropriate we’ll provide a structured plan with practical activities to grow your market share.
Group
Special interest groups, associations, tours and many other opportunities are potentially available to you when it may be appropriate to benefit from group business.
Meetings & Events
An increasingly challenging area of hotel business given reducing numbers and restrictions in many areas. Planning and communication is vital and we’re here to support and advise you on how to develop these revenue streams.
Agency
Do you engage with the agency market, access and provide RFPs? Do you know who to contact, or are you getting a fair or better than average market share for your location? If you are branded do you work with or ask the right questions of your brand partner. There are multiple areas of development and complexities we’ll help with.
Food & Beverage
Is your spend per resident or generally per head increasing? Is there an opportunity to grow local restaurant and bar trade? As before there are many considerations, possible approaches and techniques we can discuss and support you in implementing.