Hotel Website Management
Still the main shop window, we will help to ensure that you are presented as effectively as possible to help drive bookings. We are able to assist either by way of an advisory or management role or through actual practical development of your website. Consideration is given on an impartial basis establishing the best method for your hotel. Areas of support include.
Design & Customer Experience
Development of existing website
New website development (additional cost)
Integration of 3rd parties applications such as booking engines
Digital Marketing
Performance and Analytics
Booking Channels
Whilst the hotel website remains a key focus for direct business and a more profitable source of revenue there are other booking channels that we develop according to the needs of the hotel. These might include.
Online Travel Agents (OTAs)
At times OTAs do provide an opportunity to sign post your hotel and in quieter periods of the year a useful source of business. They require careful management which must be inline with your overall sales plan and revenue management strategy.
Global Distribution System
Particularly of interest to hotels with frequent corporate travellers provided in the main by agencies such as AMEX GBT. We are able to support by independently accessing suitable providers and ensuring technologies integrate whilst helping in the identification and negotiation of rates and RFPs.
Wholesale
On a rare occasion, perhaps at a certain time of year, working with a wholesaler may be of benefit to a hotel. In such a case we’ll help analyse the opportunity, consider the revenue and ADR impact of doing so and help provide structure and clarity around any agreement a hotel is considering.
Cross Marketing
Finding new customers and ensuring those customers book direct at the lowest possible cost is one of the most important aspects of sales and marketing for any hotel. As part of our service we work with our clients to cross market our network of hotels at the lowest possible cost to improve our client’s revenues and profitability.