Sales and Marketing Activity
After many years of involvement in hotel sales and marketing we are aware of the importance of providing value through practical and income generating activities. We can assist in many ways, including but not limited to.
Target Markets
Helping to identify both the right markets and the right market mix to optimise performance
Sales and Marketing Plan
Help with creating a sales & marketing plan that is used as a live document to aid achieving the budget
Implementation
Support the implementation of the S & M plan through agreed action points, timelines and responsibilities
Marketing Campaigns
Assistance with formulating and executing marketing campaigns that are focused and results orientated
Packages & Promotions
Aid the identification and creation of packages and promotions that help increase profitability
Process
Review of sales processes for each area (rooms, meetings and events etc) and support with identified opportunities
Customer Relationship Management (CRM)
Customer relationship management techniques and technology continue to evolve but remain a crucial part of driving direct business. Yet many hotels do not have, or do not utilise, the systems and processes in place to make the most of effective, meaningful customer engagement.
Social Media
Speak to your customers directly in a tone that is appropriate to them and fits in with your brand. Make use of evolving technologies, track and measure performance and broaden your reach to wider markets and geographies. Provide insight and don’t just sell. There are so many opportunities.